Why Live Sports Dominate Streaming and Audio Is Thriving
With Sports Talk Radio Host Ari Temkin
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This episode was a ton of fun and probably the closest I’ll ever be to becoming a sportscaster. We spoke with Ari Temkin, a veteran sports radio host and affiliate manager for brand partnerships with major radio networks across New York, Los Angeles, and Chicago.
Ari brings decades of experience in the sports media industry, having hosted the Dallas Cowboys radio show and currently, Big 12 Today.
Together, we explore how sports and media have evolved, why sports hold such a significant place in culture, and what the future holds for both industries.
Episode Highlights (1 minute) - full episode linked above:
Top Takeaways:
The Changing Face of Sports Media
Ari shares insights on how the sports media landscape has dramatically shifted over the past decade, with the rise of streaming platforms, social media, and influencer-driven content. We discuss how traditional outlets like radio have held strong, adapting to new formats and staying relevant in an era of digital transformation.The Power of Live Sports Content
One of the most significant drivers of media value today is live sports content. Unlike other forms of entertainment, sports demand real-time viewership, making it invaluable for advertisers. Ari breaks down how this has led major platforms like Amazon, Netflix, and Apple to invest billions in acquiring live sports rights.Radio's Longevity and Adaptability
Despite predictions that radio would be the first to fade in the digital age, it remains a strong medium. Ari explains how radio has adapted to new technologies, leveraging the strength of spoken word and "theater of the mind." He also explores why radio continues to thrive, especially in live sports broadcasts, which offer advertisers an engaged, captive audience.The Economics of College Sports
We discuss the impact of conference realignments, the explosion of media rights, and the newfound ability for athletes to monetize their brands. Ari discusses how these changes have reshaped college sports, from team dynamics to media deals, and what it all means for the future.Why Sports Matter
Beyond the financial aspects, Ari and I reflect on why sports are so impactful. We explore how sports create emotional connections, build identity, and offer a shared experience that transcends socio-economic boundaries. Ari calls sports the "last true meritocracy" in society, where success is determined by talent and effort, regardless of background.
Topics Covered:
The evolution of sports media over the last 10 years
The importance of live sports content for platforms and advertisers
How radio has adapted and remained relevant in the digital age
The future of college sports and its evolving economic landscape
Why sports are culturally significant and the emotional connection they provide
Connect with Ari Temkin:
Twitter/X: @AriSports
Instagram: @AriSports
Linkedin: Ari Temkin
Tune in to Big 12 Today on the TuneIn app
Ari’s unique perspective on the intersection of sports and media highlight how both industries continue to evolve.
Let us know what resonated with you by leaving a comment or sharing with a friend!
— Adam