Vibes and the Future of Marketing

With Adbloom Founder and CEO Andrew Abony

Listen on Apple Podcasts, Spotify and Youtube.

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Andrew Abony, founder and CEO of Adbloom, joined the show to talk about how affiliate marketing is evolving into something bigger—what he calls vibe marketing.

Andrew’s background spans traditional media, early-stage startups, and the modern creator economy, and he’s on a mission to help people earn a living by being themselves.

We talk about what it really means to "get the vibe right," how brands are losing control (in a good way), and why authenticity is the most valuable currency in marketing today.

🎞️Episode Preview (1.5 Minutes - Full Episode Linked Above)

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🔑 5 Takeaways

1. Affiliate = Authentic referrals at scale
   Andrew reframes affiliate marketing as a simple idea: people sharing products they actually use and love—and getting paid for it.

2. Vibes > Virality
   Brands win when their values, products, and partners align emotionally. When that alignment is off, people feel it—and tune out.

3. Execution over everything
   There are lots of good ideas out there. The ones that win are the ones that get shipped. No matter how scrappy the start.

4. Let go of control
   The best-performing content often comes from creators—not corporate. Smart brands are leaning into co-creation, not just dictating the narrative.

5. The new frontier is human + AI
   Creators are using AI to scale their voice. Not to replace themselves—but to extend what they can do across platforms.

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Also in the Episode:

• The story behind Adbloom’s start

• The real origin of affiliate marketing (not what you think)

• Stanley mugs and vibe-driven growth

• Why B2B is starting to look more like D2C

• Creating community as a byproduct of doing something special

• Running, raison d’être, and what happens when you have the will and support to win

I hope you enjoyed the episode. If you did, let me know by reaching out, adding a comment or sharing with a friend. As always, appreciate you being here.

– Adam